Company News, New Products

Natural Formulas Arrive at Clairol

Demi-permanent hair color available in over 35 hues.

Ingredients are everything, and the new Clairol Natural Instincts is the demi-permanent formula that gives beautiful, natural looking color and radiant shine, according to the company. With 80% naturally derived ingredients, it’s Clairol’s most gentle at-home color yet, with 37 natural shades even the most color-shy can try worry free.   The new formula handles all hair types and textures with care, and it’s the only demi-permanent color with breakthrough allergy gentle molecule ME+. According...

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